Seven Tabs Open. Zero Answers Ready.
Every Monday your exec team burns 3+ hours pulling numbers from tools that don’t talk to each other. Here’s the one dashboard they open instead.
5 tools open. 3 different revenue numbers.
Shopify, GA4, and Xero all report a different number for last month’s revenue. Each one is technically correct by its own definition. None of them agree. The board meeting starts in 90 minutes.
$52,880 revenue discrepancy detected across three systems — Shopify ($841K), GA4 ($804K), Xero ($857K). Different date windows, different revenue definitions, zero automatic reconciliation. Which number goes in the board deck?
CAC can’t be trusted either. HubSpot estimates $41.50. The Monday spreadsheet shows “$38–$42 (?).” Neither is connected to actual spend from GA4 or actual new customers from Shopify. A proper blended CAC requires all three systems talking to each other.
3.2 hrs
lost every Monday to tab-switching and manual reconciliation
7 tools
open simultaneously for a single leadership review
48 hrs
average data freshness lag across siloed reporting sources
Every source. One truth. One dashboard.
We connect each tool, normalise metric definitions, resolve date-window conflicts, and surface a single verified view — automatically, on whatever cadence you need.
Unified Layer
Executive KPI Hub
Opens every Monday
One tab. Every number. Every Monday.
All six KPIs drawn from a single reconciled model. Revenue is aligned across Shopify and Xero. CAC is computed from real spend and real acquisitions. NPS, margin, and ops incidents pulled automatically — zero copy-paste required.
Monthly Revenue
$847K
Shopify + Xero
Gross Margin
68.4%
Xero
New Customers
1,247
Shopify + HubSpot
Blended CAC
$38.20
HubSpot + GA4
NPS Score
62
Survey tool
Ops Incidents
3
Jira
Revenue vs Target — 12 Months
Jun ’24 – May ’25Key insight: Revenue dipped in December and January against target — aligned with seasonal slowdown. Trajectory returned on-track from February. Still 1.5% below the May target; on current curve, June closes the gap.
New Customer Acquisition — by Channel
Stacked · Dec ’24 – May ’25
Key insight: Paid Search volume is recovering after a January dip. Organic is the only channel with consistent month-over-month growth — worth increasing investment.
NPS Score Trend
Gross Margin Trend
Build the dashboard your leadership actually trusts.
We connect your tools, normalise your metrics, and hand you a single verified KPI hub — ready for every Monday review, without the prep work.