Cohort retention
Where are you losing customers?
| Cohort | M+0 | M+1 | M+3 | M+6 |
|---|---|---|---|---|
| Jan '24 | 100% | 73% | 59% | 39% |
| Mar '24 | 100% | 75% | 62% | 42% |
| May '24 | 100% | 77% | 64% | — |
| Jun '24 | 100% | 80% | — | — |
Most cohorts drop 25–30% in Month 1. That's an onboarding problem, not a product problem.